"My messaging and sales copy is working decently so far. Why does improving it matter?"
Because good is the enemy of great. “Good enough” doesn’t grow your book. It's no secret that the recruiting and sales space has become a noisy, overcrowded place. There's more competition than ever, making it more and more difficult to stand out and get noticed.
No matter how good a recruiting or sales professional you are, no matter how hard you work, or how many hours you work, some of the most important skills you need to develop to thrive and succeed in this business are as follows:
You must learn to communicate your message in a way
that inspires people to say YES.
If you're not seeing the results you want from your messaging, more work and more hours pushing out the same ineffective messages are not the answer. If you want your business to grow and sustain over the long-term, you must learn how to use the right words.
Strong writing is a required skill if you want
to make an impact and have long-term financial success.
I know this personally because writing strong, effective messages helped me grow a multi-million dollar sales book and hold a top 10% spot in my line of business for the entirety of my 14 year recruiting and sales career, all while managing 2 young kids at home for the last 10 of them. (No nanny, no live-in help, no hidden lifelines. Just working smarter and making every message count.)
The one thing I've watched crush otherwise-strong sales
professionals was a lack of clear, compelling,
and persuasive writing.
Which is exactly why I want to help. I spent months unpacking what I know works in this business, partnered with a sales messaging expert, and built and tested a system that shows you STEP-BY-STEP how to write emails and messages that are powerful, persuasive, and sound like your unique voice.